Demand Generation, Marketing Operations, GTM Strategy
Hands-on full stack marketing partner helping you plan, execute, and deliver profitable results.
About Me
With 15 years of building revenue for B2B companies across manufacturing, health care, and software, I’m bringing my knowledge and playbooks to help companies level up their GTM playbooks with a specific focus on demand generation, operations, and profitable growth.
Having sat on both sides of the GTM function – sales and marketing – I bring a unique ability to bridge the notorious sales and marketing divide.
Come work with me and we can achieve your pipeline generation and revenue growth.
GTM Strategy
Building your GTM engine with the right messaging and use of the right channels is the foundation. It should focus on an understanding of your customer, knowing what channels are options, then building a plan to test your way to the perfect profitable acquisition strategy.
Data Driven
Having accurate data and understanding what is being presented is the foundation for marketing. It provides you with the roadmap for how and what to be creative with.
Profitable Marketing
Gone are the days of growth at all costs in marketing. With a unique background spanning sales, non-tech industries, and tech industries, I have experience in building a profitable demand gen engine, before it was mandatory in tech.
Execution
I’m a hands-on executor. When you hire me, you’ll get a full stack marketer that is going to write copy – email, landing page, and ads. Work in your paid platforms, build in your marketing automation system, and work at teasing out customer pain points and stories. You will be hiring a partner that will launch campaigns and demand generation initiatives turn-key.
How to work with me
Advising
For companies who have a marketing team, but need experienced leadership to provide guidance on setting and prioritizing their GTM plan.
GTM Strategic Consulting
For companies who need guidance on their strategic GTM plan. From audience targeting, marketing tactics, and building out KPIs, measurement, and targets, I’ll be hands-on with you to understand your specific needs and help you build an actionable plan.
Full Stack Execution
For companies who need an experience leader to help build, scale, and execute within your marketing engine. Key focus areas are:
- Demand Generation: Building or scaling the right channels to generate sales pipeline, as well as running end to end campaigns, webinars, or events.
- Marketing Operations: Working through your marketing tech stack. Whether it’s bringing in marketing automation or a CRM, or building out attribution software, you have a 10 year veteran helping you build and optimize a tech stack that’s built for your specific needs.