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Profitable Demand Generation for B2B Companies

With 15 years of experience building revenue for B2B companies, I’m a hands-on full stack marketing partner bringing proven playbooks to level up your GTM strategy.

Services

From strategic planning to hands-on execution, Red Bike Marketing offers a complete suite of demand generation services for B2B companies.

GTM Strategy

Building your GTM engine with the right messaging and channels, focused on understanding your customer and testing your way to the perfect profitable acquisition strategy.

Demand Generation

Building or scaling the right channels to generate sales pipeline, running end-to-end campaigns, paid media, webinars, or events.

Marketing Operations

Working through your marketing tech stack - from marketing automation to CRM, or building attribution software tailored to your specific needs.

Execution

I'm a hands-on executor who will write copy, work in paid platforms, build marketing automation, and launch turn-key campaigns and initiatives.

About Me

With 15 years of building revenue for B2B companies across manufacturing, health care, and software, I’m bringing my knowledge and playbooks to help companies level up their GTM strategies with a specific focus on demand generation, operations, and profitable growth.

Having sat on both sides of the GTM function – sales and marketing – I bring a unique ability to bridge the notorious sales and marketing divide.

Come work with me and we can achieve your pipeline generation and revenue growth.

How to Work With Me

Advising

For companies who have a marketing team, but need experienced leadership to provide guidance.

GTM Strategic Consulting

For companies who need guidance on their strategic GTM plan.

Full Stack Execution

For companies who need an experienced leader to help build, scale, and execute.

What Colleagues are Saying

I had the pleasure of working closely with Logan during our time together at Beekeeper, where he served as a data-driven demand generation leader. Logan consistently demonstrated his ability to build and scale profitable marketing strategies, leveraging his expertise in demand generation, marketing operations, and go-to-market (GTM) strategies. Logan is very thorough and organized in his approach and will find a solution to any challenge thrown at him. I highly recommend Logan for any role that requires a visionary leader capable of driving impactful marketing initiatives.

Frederik Hermann

VP, Marketing, Akia

Logan is one of the best marketers I’ve worked with—fluent in strategy but even stronger in execution. At Beekeeper, he built the event-led motion from the ground up, driving new logo and expansion pipeline. He acted as a player-coach, pushing the team to think through the lens of commercial insight rather than staying in the ivory tower. Ask anyone and they’ll tell you he not only wrote the launch playbook but also made sure marketing and sales worked in lockstep for maximum impact. He’s a true leader with a sharp sense of the numbers, well versed in understanding the realities of prospects/customers, and someone who rolls up his sleeves to gets things done. Beyond field marketing, he’s highly skilled in product marketing, customer marketing, and marketing ops. Knows HubSpot and Zapier like the back of his hand. If you get the chance to work with him—don’t walk, run. Already looking forward to the next chance I get to work with him again.

Sid Khaitan

Sr. Product Marketing Manager

During our time working together, Logan developed and executed highly effective demand generation campaigns. He possess a deep understanding of customer acquisition strategies, utilizing a variety of channels to drive lead generation, nurture prospects, and ultimately contribute to revenue growth. What sets him apart is his proactive approach, strong communication skills, and strategic thinking. He is results-driven and focused on improving campaign performance and delivering high-quality leads.

Jason Winer

Manager of Business and Sales Development