Demand Gen Confidential
Rethinking Marketing Metrics: How to Make Smarter Decisions w/ Connie Wang
Marketing teams track more metrics than ever, but which ones actually matter? Connie Wang – data analyst, ex-PhD researcher, and one of the sharpest minds in measurement strategy – helps us cut through the noise. Learn how to avoid common analytics traps, choose better metrics, and make decisions with confidence.
Stop Boring Campaigns: Generating Smarter Marketing Wins w/Guido Nuijten
Guido Nuijten joins us to break down how to stop running boring campaigns and start building smarter, revenue-generating ones. We dive into why focusing on targeting beats channel obsession, how brand awareness fuels real pipeline growth, and why marketers need to work hand-in-hand with sales for true impact.
Cracking Marketing Attribution: Why Smart Marketers Embrace Complexity w/ Harry Hawk
Advanced conversion signals and attribution are redefining paid efficiency. Join us in this episode of Demand Gen Confidential, where we dive deep into advanced marketing tactics with special guest Harry Hawk, a seasoned marketer with a wealth of experience.
Generative Engine Optimization: Essential Tactics for Modern Marketers w/ Frederik Hermann
In this episode of Demand Gen Confidential, we sit down with Frederik Hermann, VP Marketing at Akia, to explore innovative marketing strategies and the future of digital marketing in the era of Generative Engine Optimization and AI.