Demand Gen Confidential
Generative Engine Optimization: Essential Tactics for Modern Marketers w/ Frederik Hermann
In this episode of Demand Gen Confidential, we sit down with Frederik Hermann, VP Marketing at Akia, to explore innovative marketing strategies and the future of digital marketing in the era of Generative Engine Optimization and AI.
Cracking Marketing Attribution: Why Smart Marketers Embrace Complexity w/ Harry Hawk
Advanced conversion signals and attribution are redefining paid efficiency. Join us in this episode of Demand Gen Confidential, where we dive deep into advanced marketing tactics with special guest Harry Hawk, a seasoned marketer with a wealth of experience.