The success of your marketing campaigns is likely determined by the set of tools you use to execute them. It’s your marketing tech stack (marketing
Marketers want to be storytellers. For a lot of good reasons. Stories sell. They always have and it’s likely they always will. As a marketer,
“That is a real page turner.” “I was glued to my seat.” Things you would say when something is suspenseful. Suspense isn’t reserved for movies,
We all know we should have better segmentation strategies. We should be segmenting our audiences more. Both prospects and customers. We also know we probably
Starting can be crippling. The blank canvas. The blank page. $0 in revenue on your sales report. All are discouraging. Where do we begin? In
Receiving an email in the wrong language is frustrating. Though, it’s not as frustrating for you as it is embarrassing for the sender. It means
There was a company initiative to collect, track, and calculate the latest buzz going through product development and marketing. Net promoter score (NPS). I have
A value proposition is a critical statement of why someone should buy from you. Crafting a reason why someone should purchase from you in one
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